Last Updated: December 7, 2025
These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and PABLO AI, Inc., a Delaware corporation ("Pablo," "we," "us," or "our"), governing your access to and use of the Pablo mobile application and related services (collectively, the "Service").
By creating an account, accessing, or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, incorporated herein by reference. If you do not agree to these Terms, you must not access or use the Service.
The Service relates to alcoholic beverages. You must be of legal drinking age in your jurisdiction to use the Service. By using the Service, you represent and warrant that you are:
You must provide accurate, current, and complete information during registration and maintain the accuracy of such information. You are responsible for safeguarding your account credentials and for all use and activity carried out under your account, whether or not authorized by you. You must notify us immediately of any unauthorized use of your account at support@getpablo.ai.
The Service may not be available in all jurisdictions. We reserve the right to restrict access based on geographic location, legal requirements, or business considerations.
Pablo is an AI-powered sommelier application that provides:
The Service uses artificial intelligence, including large language models provided by Google Gemini, to analyze wine photos, generate recommendations, and provide conversational assistance. AI-generated content is provided for informational and entertainment purposes only.
We offer a free tier with limited features. Free tier users may experience restrictions on the number of recommendations, photos processed, or features available.
Premium subscriptions provide access to unlimited recommendations, advanced features, digital cellar management, and enhanced educational content. Subscription terms, pricing, and features are subject to change with reasonable notice.
Subscriptions automatically renew unless canceled before the renewal date. You may cancel at any time through your account settings or the App Store. Cancellation takes effect at the end of the current billing period.
We reserve the right to modify subscription pricing with at least 30 days' notice. Continued use of premium features after a price change constitutes acceptance of the new pricing.
For certain marketing campaigns, promotions, contests, sweepstakes, or referral programs, additional terms and conditions may apply. By participating in such events, you agree to comply with the applicable rules and terms. In case of any inconsistency between promotional terms and these Terms, the promotional terms will prevail.
The Service, including all software, algorithms, designs, text, graphics, logos, images, and other content provided by Pablo (excluding User Content), is owned by Pablo and protected by copyright, trademark, and other intellectual property laws. All rights not expressly granted are reserved by Pablo.
Your use of the Service does not grant or transfer any ownership rights, title, or interest in the Service or Content to you. However, subject to these Terms, we do grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for personal, non-commercial purposes.
You retain ownership of any content you submit to the Service, including photos, reviews, tasting notes, and profile information ("User Content"). By submitting User Content, you grant Pablo a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform your User Content in connection with the Service and Pablo's business operations, including but not limited to:
This license continues even after you stop using the Service for User Content that has been shared publicly or incorporated into the Service's functionality.
You represent and warrant that:
You may not:
Wine recommendations, taste matching, and all AI-generated content are provided "AS IS" for informational and entertainment purposes only. We make no representations or warranties regarding the accuracy, completeness, reliability, or suitability of any recommendations.
Wine preferences are highly subjective. We do not guarantee that you will enjoy recommended wines or that our taste profile assessments will match your actual preferences.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, PABLO SHALL NOT BE LIABLE FOR ANY DISSATISFACTION, DISAPPOINTMENT, OR ANY OTHER DAMAGES ARISING FROM FOLLOWING OUR RECOMMENDATIONS, INCLUDING BUT NOT LIMITED TO PURCHASES OF WINES YOU DO NOT ENJOY, ALLERGIC REACTIONS, OR ANY OTHER CONSEQUENCES OF CONSUMING RECOMMENDED WINES.
Information about wines, including pricing, availability, vintages, and characteristics, may be obtained from third-party sources. We do not guarantee the accuracy of such information.
Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems. You should consult your physician regarding alcohol consumption if you have any health concerns.
You are solely responsible for your consumption of alcoholic beverages and for complying with all applicable laws regarding the purchase, possession, and consumption of alcohol in your jurisdiction.
Pablo does not sell alcoholic beverages. Any purchases made through third-party integrations or links are subject to the terms and conditions of those third parties. We are not responsible for such transactions.
We encourage responsible alcohol consumption. If you choose to drink, please do so in moderation and never drink and drive.
You may choose to create a public profile visible to other users. Public profiles may display your username, profile photo, wine preferences, tasting notes, and other information you choose to share.
You control your profile visibility through privacy settings. We are not responsible for information you choose to make public.
You are solely responsible for your interactions with other users. We do not screen users or monitor all user interactions. Exercise caution when sharing personal information with other users.
"Wine Circles" allow groups to combine taste profiles for group recommendations. By participating in Wine Circles, you consent to sharing your taste profile data with other circle members.
We may offer business-to-business services, including APIs, analytics, and insights to wineries, retailers, restaurants, and other business partners ("B2B Services").
Aggregated and anonymized user data may be used to provide B2B Services, including taste trends, regional preferences, and market insights. Where possible, data will be anonymized; however, we reserve the right to share identifiable data with your explicit consent or as necessary for specific B2B features you opt into.
If you use Pablo through a business account or business-provided access, your employer or the business may have access to your usage data in accordance with their agreement with Pablo.
You may not submit User Content that:
You may not:
We reserve the right, but not the obligation, to, in our sole discretion and without prior notice:
You must take your own precautions to ensure that your use of the Service is free of viruses, malware, or other harmful components. We are not liable for any interference with, damage to, or loss of your device, data, or systems arising from your use of the Service.
The Service may contain links to third-party websites, services, or integrations. We do not control, endorse, or assume responsibility for third-party content or services. Your use of third-party services is at your own risk and subject to their terms and conditions.
Third-party services we integrate with include:
Our Privacy Policy explains how we collect, use, and protect your personal information. By using the Service, you consent to our data practices as described in the Privacy Policy.
While we implement reasonable security measures, no system is completely secure. You acknowledge that you provide information at your own risk.
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) as described in our Privacy Policy.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, TO THE EXTENT PERMITTED BY APPLICABLE LAW, INCLUDING BUT NOT LIMITED TO THE UK CONSUMER RIGHTS ACT 2015, EU CONSUMER RIGHTS DIRECTIVE 2011/83/EU, AND SIMILAR CONSUMER PROTECTION LAWS, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR COURSE OF PERFORMANCE.
We do not warrant that:
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PABLO, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:
IN NO EVENT SHALL PABLO'S TOTAL LIABILITY TO YOU FOR ALL CLAIMS EXCEED THE GREATER OF $100 USD OR THE AMOUNT YOU PAID TO PABLO IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
Some jurisdictions, including the United Kingdom (Consumer Rights Act 2015) and European Union (Consumer Rights Directive 2011/83/EU), do not allow the exclusion of certain warranties or the limitation of liability for incidental or consequential damages. In such jurisdictions, the above limitations may not apply to you, and our liability shall be limited to the maximum extent permitted by law.
You agree to indemnify, defend, and hold harmless Pablo, its officers, directors, employees, agents, affiliates, and partners from and against any claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from:
We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuance of the Service.
We may modify these Terms from time to time. We will provide notice of material changes by:
Your continued use of the Service after the effective date of modified Terms constitutes acceptance of the changes. If you do not agree to the modified Terms, you must stop using the Service.
You may terminate your account at any time through account settings or by contacting us at support@getpablo.ai. Termination does not entitle you to any refunds.
We may suspend or terminate your account and access to the Service immediately, without notice, for:
Upon termination:
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. However, if you are a consumer located in a jurisdiction that requires application of local consumer protection laws, those mandatory provisions shall apply.
Subject to the arbitration provisions below, you agree to submit to the personal and exclusive jurisdiction of the state and federal courts located in Delaware for resolution of any disputes.
Before filing a claim, you agree to contact us at support@getpablo.ai to attempt to resolve the dispute informally. We will attempt to resolve the dispute informally by contacting you via email. If a dispute is not resolved within sixty (60) days of submission, you or Pablo may bring a formal proceeding.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding arbitration, rather than in court, except that:
The arbitration will be conducted by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall be held in Delaware or another mutually agreeable location. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction.
YOU AND PABLO AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION. Unless both you and Pablo agree otherwise, the arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding.
The arbitration and class action waiver provisions do not apply to consumers in jurisdictions where such provisions are prohibited by law.
The Service is controlled and operated from the United States. We make no representation that the Service is appropriate or available for use in other locations. If you access the Service from outside the United States, you do so at your own risk and are responsible for compliance with local laws.
You agree to comply with all applicable export and re-export control laws and regulations, including the Export Administration Regulations maintained by the U.S. Department of Commerce. You represent that you are not located in a country subject to U.S. government embargo or designated as a "terrorist supporting" country, and you are not on any U.S. government list of prohibited or restricted parties.
We are committed to making our Service accessible to all users. If you experience any difficulty accessing any part of the Service, please contact us at support@getpablo.ai.
These Terms, together with our Privacy Policy and any other legal notices published by us on the Service, constitute the entire agreement between you and Pablo concerning the Service and supersede all prior agreements and understandings.
If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.
No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. Our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.
You may not assign or transfer these Terms or your rights hereunder, in whole or in part, without our prior written consent. We may assign these Terms at any time without notice to you. Any attempted transfer or assignment in violation hereof shall be null and void.
We shall not be liable for any failure or delay in performance under these Terms due to causes beyond our reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials.
We may provide notices to you via email to your registered email address, by posting on the Service, or through in-app notifications. You consent to receive electronic communications and agree that such communications satisfy any legal requirement that communications be in writing.
Notices to Pablo must be sent to:
PABLO AI, Inc.
Attn: Legal Department
1111b S Governors Ave STE 48042
Dover, DE 19904
United States
Email: support@getpablo.ai
For formal legal service of process:
Legalinc Corporate Services Inc. (Registered Agent)
131 Continental Dr Suite 305
Newark, DE 19713
United States
If you are a California resident, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Product of the California Department of Consumer Affairs by contacting them in writing or by telephone.
For questions about these Terms, please contact us at:
PABLO AI, Inc.
Email: support@getpablo.ai
Website: https://getpablo.app
By using the Pablo Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.